WHAT ARE WE?
A new and different take on wine and spirits competitions, targeting the Millennial consumer. Almost half of all wine and spirits consumed last year was by Millennials giving them the largest purchasing power of any consumer group. Their younger palate’s are disrupting both the wine and spirits industries which is why we are happy to finally create a competition that caters to their tastes.
IT’S ALL ABOUT THE PALATE.
Typically when judging quality it is important to understand the region and tradition a product comes from. It is a knowledge base that most Millennials just don’t have. And typically they don’t care. What is of singular importance to Millennials is drinkability and taste.