It is no secret technology has changed the game for marketing but what is shaking up the industry is how ordinary people are using technology and gaining power over consumers. Marketers have found it difficult to connect brands across all industries to the new generation of consumers. However, a group of individuals have found a way to reach them. That group is referred to as social media Influencers. These individuals have found a way to make connections with consumers through trust, expertise, attractiveness and similarity.. to read more click here.